n. -- the use of euphemistic language to avoid the untoward magical effects that might by caused by the use of plain language.
Oh, golly! Yes! Don't stop! Oh, golly! Oh my golly!
Yep--that definitely takes the magic out of it. I am sorry for debasing this stupendous word. But I just had to.
*I seem to remember that I've used the word before, from another source. But you can never have too much cledonism.